Using the Implicit Association Test to Assess Children's Implicit Attitudes Toward Smoking

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Using the Implicit Association Test to Assess Children's Implicit Attitudes toward Smoking.

The development and psychometric properties of an Implicit Association Test (IAT) measuring implicit attitude toward smoking among fifth grade children were described. The IAT with "sweets" as the contrast category resulted in higher correlations with explicit attitudes than did the IAT with "healthy foods" as the contrast category. Children with family members who smoked (versus non-smoking) a...

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Attitudes and the Implicit Association Test.

Three studies examined the relationship between the Implicit Association Test (IAT) and explicit attitudes. In the 1st and all subsequent studies, the lack of any correlation between the IAT and explicitly measured attitudes supports the view that the IAT is independent from explicit attitudes. Study 2 examined the relationships among the IAT, explicit attitudes, and behavior and found that the...

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Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations

BACKGROUND The authors present a procedural extension of the popular Implicit Association Test (IAT) that allows for indirect measurement of attitudes on multiple dimensions (e.g., safe-unsafe; young-old; innovative-conventional, etc.) rather than on a single evaluative dimension only (e.g., good-bad). METHODOLOGY/PRINCIPAL FINDINGS In two within-subjects studies, attitudes toward three autom...

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Measuring implicit attitudes of 4-year-olds: the preschool implicit association test.

The Preschool Implicit Association Test (PSIAT) is an adaptation of an established social cognition measure (IAT) for use with preschool children. Two studies with 4-year-olds found that the PSIAT was effective in evaluating (a) attitudes toward commonly liked objects (flowers=good) and (b) gender attitudes (girl=good or boy=good). The gender attitude PSIAT was positively correlated with corres...

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Implicit Association Test

Three experiments demonstrated that an abbreviated Implicit Association Test (Brief IAT) produces reliable and valid measures of implicit attitudes and identities. A fourth experiment examined properties of the Brief IAT when used to measure implicit stereotypes. The Brief IAT’s format instructs subjects to focus on just 3 of the 4 categories used in the IAT, with 2 of these 3 in each of 2 comb...

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ژورنال

عنوان ژورنال: Journal of Applied Social Psychology

سال: 2010

ISSN: 0021-9029

DOI: 10.1111/j.1559-1816.2010.00663.x